Does he wear diapers? Is he actually Baby Yoda? How did this wee munchkin end up in a floating crib?
Last week, an email popped into my mailbox with a simple subject: "Jif vs. That's not quite what I got. The powers that be at Smucker's advertising department thought we at Ars Technica might bite on their proposal that a new jar of Jif would put the years-long pronunciation debate to rest. Instead, I ended up spending too much time talking about, contemplating, and researching the pronunciation of the letter G—and of other invented brands and acronyms in general. If you're wondering, the J. Smucker Company—known on the street as Smucker's—comes down on the "hard-G" side of this debate. The company does this in order to support its latest advertising campaign that says—wouldn't you know it—the soft-G version has already existed for decades in the form of a massive peanut butter brand. Thus, the people at Smucker's say, don't mix up the two. Soft G "jiff" for food; hard G "giff" for an animated image format that came into vogue during GeoCities' heyday.
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Looking at the internet can often feel like eavesdropping on a slapdash youth debate contest where nobody did the assigned reading and everybody took military-grade amphetamines before participating. Together, they should be hell. Klint Finley. Adam Rogers. Nate Goldman.
After years of stubborn caution, Facebook is finally embracing the animated GIF. We inquired with Facebook, which confirmed the GIF test is coming with this statement:. At first this GIF comment button will only be available to a small percentage of Facebook users, but it could roll out to everyone if it proves popular. Facebook has long shirked the animated image medium. The rationale was that allowing flashy, eye-catching GIFs might distract from the rest of the News Feed experience.